(Part 5 - Conclusion)
Past Disconsolations and Future Deconstructions of a Kansas City Chiefs Fan (Go to Part 1)

“The Los Angeles Chiefs.”

Has a nice ring to it, don’t you think?

Okay, okay, before you go ballistic on me now, hold on. Just hold on—whoa up, I said whoa up for a minute…

Can there be any reasonable explanation for the fact that the second largest market in the country has been utterly bereft of any NFL presence in any way for the entirety of the past 14 years? Do you realize that for 14 barren forsaken years the NFL has done without the gobs and gobs and more gobs of revenue a Los Angeles franchise would produce for NFL-itude all around?

What could possibly be the reason behind such a patently insane state of affairs?!

Well, there is actually a reason, one which makes perfect sense for all NFL things financial, and it highlights the real issue with the individual pro football markets.

Let's start with the markets first. Because the NFL gets most of it revenue from the gargantuous television contracts it has with the various networks, money that is spread equally among all the teams, there isn’t really a whole lot any given ballclub can do to directly use its market to get better players on its team. Free agency really isn’t a workable item for pro football, and that is simply because the careers of pro football players are so short and the team dynamic is so important that shifting around players too much won’t provide any given team the capacity to gel so it can win.

So what is it precisely that a team owner can do to make the team more marketable? There are really only a couple of things, and both of them are major. The first is simply to provide the best stadium accommodations there can possibly be. Sure this involves rows upon rows of luxury boxes, but any businessperson will assess the market and respond accordingly.

Every year Forbes puts out its infamous list of “10 Teams Most Likely to Move.” The three NFL teams to make it most recently were the Vikings, Bills, and 49ers. When you look at those three teams you’d think, “Golly, those have been some pretty successful teams!” (Actually, the Niners haven’t had a winning season in six years, but they are practically married to the Bay Area.) What gives?

It is one thing, and one thing only: Each has a really crappy stadium arrangement.

Now to the Chiefs. Arrowhead has always been one of the prime spots to watch pro football anywhere. It has always been an exceptional facility, and even after 30-some-odd years it is holding up so well that (yay!) the Chiefs didn’t make the Forbes list. Clark Hunt oh-so-well knows the virtues of having a primo stadium situation, so he is now looking to pour his monetary contribution into what he can do there.

What is it that gets all team owners going ga-ga to make sure their own market situations are top-notch?

This is the answer to the Los Angeles question.

Because there it is. Out there just waiting, lying there on the left coast.

Los Angeles.

All this time Los Angeles has been used as leverage to force other markets to invest gobs of money to stay viable. I remember from the little that I read about the Cincinnati stadium situation that its people were getting soaked to make sure their sporting venue enjoyment was spot-on. Because of my sports celibacy I never saw how that turned out, but I know everyone in a metro area is expected to pony up in some way—often it’s with a grip of tax revenue in some form—or it’s “Off to L.A. with us then!”

The real sticking point is that Los Angeles has been plagued by that dratted stadium issue. The Rams and Raiders unceremoniously ditched the Coliseum, snubbed the Rose Bowl, and abandoned any other plan that kept them from getting precisely what they wanted.

But lo and behold…

Did you know that there is a major Los Angeles area stadium project in the works as we speak? This is not just any old stadium—the rich football-crazy powers-that-be have learned. This is beyond state-of-the-art. Situated about 30 miles east of Los Angeles between Diamond Bar and Walnut, it is a comprehensive commercial development wrapped around a stadium design that features exclusively luxury boxes on the entire upper half of one whole side, stretching from goal line to goal line.

Teams should be salivating at this.

Are the Chiefs?

Let me say right now that I’m not suggesting a thing, except that I want to see the Kansas City Chiefs winning Super Bowls. Note, I want nothing less than the Kansas City Chiefs winning Super Bowls.

But I admit I have my doubts. And my doubts do relate to the market problem. While the draft restrictions and revenue sharing genuinely give the Chiefs their fair shot at winning, I still firmly believe the market thing is detrimental. Players do have a vested financial interest in playing for teams the media decide to showcase more, the best front office people earn a greater measure of respect with a winning environment aided by large-market advantages, and NFL is fine with the those teams getting that wider attention because it does generate more revenue overall.

The added concern for the Chiefs is how much financial capital Hunt will direct toward stadium improvements while the team is left hanging. This leads to that other critically important thing a team owner can do besides tinker with stadium stuff:

He can create, build, and foster a winning environment throughout the entire organization. This doesn’t require as much financial capital as a profound commitment to the vibrant development of human capital. It must course through the owner’s veins so much that it permeates the entire organization, and it is far more about incisive leadership than adept money allocation.

Indeed this is the one single answer to those who’d screech, “What about the small market Pittsburgh Steelers? What about them? They’re always successful!” The reason is simply because in the Rooney family they’ve been blessed with arguably the best ownership situation in all of pro football. It has been so good they have been able to neutralize the effects of their small market status.

Again, the essential element is the kind of top-down leadership that breeds team success. Here’s the question I ask you, really, this is the gazillion dollar question of all questions:

Can Clark Hunt do that?

If the answer is yes—that is: Yes, Clark Hunt’s leadership will breed sustained team success—then what am I saying? Los Angeles—where’s that?

But if the answer is no, he can’t do that… If instead Clark meekly hides behind a milquetoast “hands-off” policy or flails about meddling in things he shouldn’t...

Yeah, I want the Chiefs winning in Kansas City.

I want the Chiefs

—winning—

in Kansas City.

But, ahem—just to ask the question, now, just to ask it…

What if the Chiefs cannot win in Kansas City?

What if Clark Hunt just can’t do that job, some of it from no fault of his own other than he’s just got that smaller market? What if the stadium refurbs end up meaning squat because no one wants to come watch the team anyway? What if Scott Pioli just isn’t getting that talent out there onto the field? What if we continue to be stuck in that long putrid rut so reminiscent of the Chiefs in the 70’s, then the mid-80’s, then the late-90’s to early 00’s, and now again?

To be honest, I shudder at the thought.

I can guarantee you, the NFL will not for two seconds allow whatever Los Angeles team there is to wallow in mediocrity for years upon years. This isn’t even to say there is necessarily any competitive duplicity going on—the market asymmetry already supplies that.

Some thoughts to ponder, that’s all. I know there are many Chiefs fans who’d care nothing about the team if it isn’t in Kansas City—that’s fine. I know there are those who’d want to see the team succeed even if it was in another place such as Los Angeles—there is a certain dysfunctional quality to that sentiment, I will agree.

The dilemma is still bracing.

On the one hand: Chiefs! IN KANSAS CITY! Always losing!

On the other hand: Chiefs! WINNING! But in Los Angeles!

Yes I know there are many who’d say “Why the dilemma? The Chiefs can win in Kansas City!” Yes? No? I don’t know, challenge me. Is it truly possible for the Chiefs to win in Kansas City? Or should we give it up to a situation elsewhere where it will have a better chance of winning? I’m all in for giving Clark a shot at it, I’m with you there! But then, on the other hand… aagh!

What do you think?!

Let me just close with a few last items.

One, we’ll have a new head coach. I’m sorry to see Herm leave, I liked him, I really did. But I also believe the head coach has much less of an impact than the GM who gets the guns for him and the guns themselves out on the field, particularly those crucial linemen on both sides of the ball.

Two, the Carolina Panthers—another small market team—seemed hopeless in 2001 when after winning their first game lost all 15 remaining games in that season. Two years later, they were in the Super Bowl. Hey, at least we won two games this season.

And finally, I just happened to recently catch this really pretty cool thing about our Chiefs. Get this: They have an overall winning record against every other team in their division. Would you know it? Yeah! Against the Broncos, our team is 53-44, against the Chargers they are 50-46-1, and against the Raiders they are 51-44-2.

Come on Clark! We actually have a legacy! Let’s keep it!
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